What happened to Google Ads?
Google Ads, a widely used online advertising platform for businesses and website owners, faced a significant disruption recently, leading to a temporary outage. According to reports from Downdetector, a platform that monitors online service outages, complaints about Google Ads peaked around 2:30 PM ET on a Friday.
The users encountering issues with the service were in the hundreds, and the company quickly acknowledged the problem. On the dashboard, Google Ads posted a notice indicating that they were actively investigating reports of an issue with Google Ad Manager.
Is Google Ads Down Today?
During the outage, numerous users expressed their frustration on social media platforms. Complaints about the unavailability of Google Ads flooded various channels, with users questioning whether the issue was widespread or specific to their accounts. One user on X platform (formerly known as Twitter) asked, “Is Google Ads not working for anyone else right now, or just me?” Another user humorously commented, “Google Ads is down, my work here is done.”
The affected users reported being unable to access Google Ads during the outage. The company assured users that they were diligently working to resolve the issue and promised to provide more information shortly. Interestingly, the problem seemed to be limited to Google Ads, as users could still access Google Ad Manager, albeit experiencing error messages, high latency, and unexpected behavior.
What is Google Ads?
For those unfamiliar, Google Ads is a product designed for businesses and website owners to promote their services or products online. It plays a crucial role in driving traffic to websites and increasing visibility through strategically placed advertisements. The platform allows users to create targeted ads that appear on Google’s search engine results pages and across its extensive network.
Despite the temporary disruption, it’s important to note that Google Ads is a robust and widely used online advertising tool that has proven effective for countless businesses. The platform facilitates a pay-per-click (PPC) model, enabling advertisers to bid on keywords relevant to their target audience.
The recent outage of Google Ads occurred at a time when another major online service, Microsoft Teams, also experienced disruptions. This suggests a broader trend of technical challenges across prominent online platforms.